Performance marketing for businesses that count leads, not clicks.
We run paid media, organic search, conversion optimization, and analytics as one system, measured to revenue.
$54 to $28
Cost per booked appointment. National mobile veterinary network.
0.8% to 4.0%
Paid search conversion rate. Financial communications agency.
20% to 73%
Local search visibility on a core service term, in 18 days. Downtown dental practice.
447%
Organic shopping growth year over year. New York chocolate shop.
Most companies don’t have a traffic problem. They have a system problem.
Traffic gets bought, then loses value at every step that follows. Fixing one channel doesn’t fix that.
Channels run in silos. Paid media and organic search are managed separately, so nobody sees what’s working across both.
Leads lose value after the click. Landing pages, forms, and follow-up break down between the visit and the customer.
Performance can’t be trusted. Tracking is incomplete or unclear, so budget decisions rest on numbers nobody has checked.
See how we fix it
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One system, five parts, measured to revenue.
We run every part of the funnel as one connected system, so what we learn in one channel changes what we do in the others.
Paid media
Campaigns built and managed for return, not reach. Google, Microsoft, Meta, and ChatGPT, with budget moved toward what converts.
Organic search: SEO and AEO
Technical fixes and content that earn rankings, AI answer visibility, and qualified traffic, not just more pages.
Customer journey & CRO
We audit the path from click to customer, then test the changes that matter most. No dev team required to get started.
Analytics and measurement
Tracking you can trust. Most accounts we inherit are measuring something. Rarely the thing the business runs on.
Local search
Maps, listings, and reviews for businesses that depend on nearby customers.
Clients describe the work better than we can.
A disciplined approach to digital marketing and conversion optimization helped simplify complex challenges and improve performance. The focus stayed on what actually drives results, with a clear and practical approach throughout.
Alex Porter
Chief Executive Officer, Location3
Paid media and analytics were structured to improve how budget was allocated and measured. The result was more efficient spend, clearer performance insights, and stronger return without increasing overall budget.
Andrea Pearson
Chief Growth Officer, DispatchHealth
SEO, paid media, and conversion efforts started working together more effectively. That alignment led to stronger performance and a more consistent path from click to customer.
Matthew Strelitz
Director of Marketing, SonderMind
We have partnered with Nick on complicated projects with plenty of stakeholders and blockers, and he consistently drove them to completion. He brings an invaluable lens to paid media, spotting wasted budget and restructuring spend to maximize conversions.
Alex Dias
Co-Founder, Scratch Digital Co
Senior people do the work. Every time.
Otter Ridge was founded in 2022 by Nick Neels, after more than 20 years in growth marketing, including leading paid media, SEO, and customer acquisition at a healthcare company that scaled from one market to a national network.
Engagements are run by senior operators, not handed down to junior account managers. You talk to the person doing the work, and the strategy and the execution stay in the same hands.
More about the agency
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Let’s talk about your marketing.
Tell us what you’re working on and where performance is falling short. We’ll come back with what we would look at first, or tell you if it isn’t a fit.