Local search
Local search
For a business with a location, the map results usually matter more than the blue links. Ranking there is mostly a matter of getting the basics right, which is why so few competitors do.
For a business with a location, the map results usually matter more than the blue links. Ranking there is mostly a matter of getting the basics right, which is why so few competitors do.
20% to 73%
Local visibility on the term that matters most, in 18 days. Downtown dental practice.
4 to 13
Monthly reviews, roughly tripled. Brooklyn chocolate shop.
How an engagement starts
How an engagement starts
Usually with a local search audit and a rank grid, so you can see where visibility actually sits before anyone proposes anything. The highest leverage fixes are rarely complicated, which is exactly why they have been sitting untouched for years.
Usually with a local search audit and a rank grid, so you can see where visibility actually sits before anyone proposes anything. The highest leverage fixes are rarely complicated, which is exactly why they have been sitting untouched for years.
What the work covers
What the work covers
Profiles and listings
Profiles and listings
Google Business Profile optimization and category strategy
Citation and directory cleanup across the web
Duplicate listing identification and removal
Hours, attributes, photos, and service areas
Google Business Profile optimization and category strategy
Citation and directory cleanup across the web
Duplicate listing identification and removal
Hours, attributes, photos, and service areas
Visibility measurement
Visibility measurement
Local rank grid scans across a real geographic area
Share of local visibility against named competitors
Term-level tracking, including the ones going backwards
Competitive profile benchmarking
Local rank grid scans across a real geographic area
Share of local visibility against named competitors
Term-level tracking, including the ones going backwards
Competitive profile benchmarking
Reviews
Reviews
Review generation programs and request timing
Response guidance and training for the front desk
Fake and misattributed review removal
Regulated industry compliance where it applies
Review generation programs and request timing
Response guidance and training for the front desk
Fake and misattributed review removal
Regulated industry compliance where it applies
What usually goes wrong
What usually goes wrong
Local visibility is rarely lost to a competitor doing something clever. It is lost to a profile with four photos against their hundred and forty, a primary category set to the broadest option available, and a business description that has not been touched since it was written.
Local visibility is rarely lost to a competitor doing something clever. It is lost to a profile with four photos against their hundred and forty, a primary category set to the broadest option available, and a business description that has not been touched since it was written.
Reviews are the cheapest lever in the building and almost nobody pulls it. Six reviews against a competitor’s three hundred and ninety two, where one unanswered complaint from five years ago drags a perfect rating down to 4.2 and is the first thing anyone reads.
Reviews are the cheapest lever in the building and almost nobody pulls it. Six reviews against a competitor’s three hundred and ninety two, where one unanswered complaint from five years ago drags a perfect rating down to 4.2 and is the first thing anyone reads.
What the work produced
What the work produced
20% to 73%
20% to 73%
Local visibility on the term that matters most, in 18 days. Downtown dental practice, 30 years in its community.
7.2 to 2.7
7.2 to 2.7
Average local rank on the same term, same 18 days.
4 to 13
4 to 13
Monthly reviews, roughly tripled. Brooklyn chocolate shop.
Related work
Related work
Organic search: SEO and AEO
Local and organic feed each other. The same pages that rank in the map results usually need the technical work too.
Local and organic feed each other. The same pages that rank in the map results usually need the technical work too.
Conversion optimization
Being found is half of it. A profile advertising 24 hour availability that rings to a generic voicemail on a Saturday is a conversion problem, not a visibility one.
Being found is half of it. A profile advertising 24 hour availability that rings to a generic voicemail on a Saturday is a conversion problem, not a visibility one.
Ready to talk?
Tell us what you’re working on and where performance is falling short.
Tell us what you’re working on and where performance is falling short.
Get in touch