Paid media management
We build and run paid search and paid social accounts for companies that need the spend to produce leads, not impressions. Google, Microsoft, Meta, and ChatGPT.
$54 to $28
Cost per booked appointment. National mobile veterinary network.
0.8% to 4.0%
Paid search conversion rate over three years. Financial communications agency.
How an engagement starts
Usually with a paid media audit. We look at structure, search terms, bidding, targeting, and whether the conversions being counted are real, then hand back findings ranked by what they are worth. Audit fees are often credited toward the first month when the work continues as a retainer.
What the work covers
Account structure and strategy
Account audits and restructuring
Campaign and ad group architecture
Branded and non-branded separation
Budget allocation across platforms
ChatGPT ads, from account setup to first tests
Targeting and creative
Keyword, audience, and geographic targeting
Ad copy, creative, and extensions
Landing page alignment
Negative keyword and placement management
Bidding and measurement
Bidding strategy matched to conversion volume
Cost target setting and pacing
Conversion tracking review and call tracking
Reporting tied to leads and revenue
What usually goes wrong
Most accounts we inherit are being managed against the platform’s suggested cost per lead rather than one the business chose. Nobody worked out what a lead is worth, so nobody knows whether the number is good.
Then there is the spending that produces nothing at all. Campaigns still live in markets already at capacity, competitor terms costing twenty times a branded click, retargeting decaying from sixteen cents to five dollars over three months while nobody watches the trend.
A Google Partner since the beginning
Paid search has been the through line of Nick’s career, from managing local campaigns across national franchise systems to growing a healthcare company’s paid program into its largest acquisition channel. The Partner badge reflects certification and account performance standards that Google reviews annually.
What the work produced
$54 to $28
Cost per booked appointment. National mobile veterinary network, 80+ teams across 30+ cities.
0.8% to 4.0%
Paid search conversion rate over three years. Financial communications agency.
+52%
Impressions gained while cost per conversion fell, in the first month after taking over the account. Virtual menopause clinic.
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