Organic search: SEO and AEO
Organic search: SEO and AEO
Search now happens in two places. Google still sends the traffic, and AI assistants increasingly decide who gets mentioned before anyone clicks anything. Both need work, and they are not the same work.
Search now happens in two places. Google still sends the traffic, and AI assistants increasingly decide who gets mentioned before anyone clicks anything. Both need work, and they are not the same work.
1,958
Organic keywords, double the nearest competitor. Financial communications agency.
0 to 43%
ChatGPT answers citing the client’s own site after AEO work.
How an engagement starts
How an engagement starts
Usually with an audit covering both traditional search and AI answer engines. We crawl the site, compare clean periods rather than flattering ones, and run a set of real buyer questions across the AI platforms to see what gets said about you and who gets cited instead.
Usually with an audit covering both traditional search and AI answer engines. We crawl the site, compare clean periods rather than flattering ones, and run a set of real buyer questions across the AI platforms to see what gets said about you and who gets cited instead.
What the work covers
What the work covers
Technical foundation
Technical foundation
Crawlability, indexing, and site architecture
Migrations and URL structure
Multi-market and international site structure
Internal linking and redirect chains
Core Web Vitals and rendering
Crawlability, indexing, and site architecture
Migrations and URL structure
Multi-market and international site structure
Internal linking and redirect chains
Core Web Vitals and rendering
Content and rankings
Content and rankings
Keyword and topical research
Content strategy and briefs
Metadata and structured data
Competitive gap analysis
Keyword and topical research
Content strategy and briefs
Metadata and structured data
Competitive gap analysis
AI answer visibility
AI answer visibility
Prompt testing across AI Overviews, ChatGPT, and Perplexity
Citation and sentiment scoring, measured before and after
Entity and first-party fact coverage
Content written for machine retrieval as well as readers
Prompt testing across AI Overviews, ChatGPT, and Perplexity
Citation and sentiment scoring, measured before and after
Entity and first-party fact coverage
Content written for machine retrieval as well as readers
What usually goes wrong
What usually goes wrong
The most expensive problems are almost never content problems. One line in a robots file hiding two hundred blog posts. Twenty thousand internal links pointing at redirects. A site answering to two addresses with neither redirecting to the other, splitting its own authority in half.
The most expensive problems are almost never content problems. One line in a robots file hiding two hundred blog posts. Twenty thousand internal links pointing at redirects. A site answering to two addresses with neither redirecting to the other, splitting its own authority in half.
In AI answers the failure is quieter. A company can be described confidently and wrongly to every buyer who asks, with its own site cited nowhere, while a competitor gets cited because it publishes the one detail the question actually needed.
In AI answers the failure is quieter. A company can be described confidently and wrongly to every buyer who asks, with its own site cited nowhere, while a competitor gets cited because it publishes the one detail the question actually needed.
What the work produced
What the work produced
409%
409%
Growth in provider directory organic clicks. Venture-backed behavioral health marketplace.
1,958
1,958
Organic keywords, double the nearest competitor. Financial communications agency.
0 to 43%
0 to 43%
ChatGPT answers citing the client’s own site after AEO work.
Related work
Related work
Local search
For businesses with a physical location, the map results often matter more than the blue links.
For businesses with a physical location, the map results often matter more than the blue links.
Analytics and measurement
Organic work is worth measuring to the same endpoint as everything else, which means a booking rather than a session.
Organic work is worth measuring to the same endpoint as everything else, which means a booking rather than a session.
Ready to talk?
Tell us what you’re working on and where performance is falling short.
Tell us what you’re working on and where performance is falling short.
Get in touch